Then they went legit with a full-blown shoot and a prop budget you wouldn’t believe.
It’s a soft drink.
Cheerwine has been a staple in North Carolina for over a hundred years. But a lot of people outside of NC haven’t ever heard of it. So we got real dumb to educate the world.
We tens of dollars, we created a ton of assets, including a website, videos, and social content. All before any of that stuff was cool.
We out some billboards across from the Coke building in Atlanta, where they are very proud of their super secret formula. Then we made some other OOH and print that showed up in real, non-digital life.
