End gun violence.

That’s the goal here. And since the guns won’t stop coming, we have to keep the ideas coming too. So we created Fire, an agency focused on creating work that aims to end this American epidemic. We started with a couple of ideas from MullenLowe, and then briefed the young ones. We eventually partnered with Change the Ref to continue the momentum. Unfortunately work like this is still necessary.

TW: the first video has real audio from the Parkland school shooting. It’s hard to listen to. Those kids didn’t deserve that. None of them deserve that.