We didn’t think the Lt. Gov. was really feeling the love, so we went all out to wish him a Happy Valentine’s Gay.

We even put his name on the trophies to make sure he got credit for all of his hard work. Cheers, guv’na!

We got a few awards, showed up in a few places, and I got to give a couple of webinars about how brands can talk about social causes (or anything really) without getting themselves in hot water. Here’s a case study on how it all came together.